Passive Ninja began back in the days of FrontPage by Microsoft and Angelfire free webpages. I was an English teacher and wanted to design a better website than that provided by my district. I did this using an Angelifire free website, then adding a Blackboard page, then some other free sites I found for education. However, I realized that there were certainly limits to these sites. I dabbled with Frontpage when a friend wanted to start a satire website, but he was a demanding friend, and Frontpage really could not handle what we wanted to accomplish. After I had spent countless hours trying to make the site look halfway legitimate, he told me about Joomla, a CMS a lot like Wordpress, only more European.
I spent countless more hours trying to figure out databases and templates and plugins, but something clicked along the way, and that was that no one else was doing it much better. I rebuilt Real Wisconsin News, and we had fun writing satire for a while. However, I now had acquired an ability that could be used in so many other ways. I went into business with a fellow teacher who wanted to create a fundraising website. I also designed (probably still) the best church ministries website in the world for my wife who worked for our church. However, the business was a lot of effort for almost no profit, and the church website went generally unrecognized.
I kept building and maintaining sites, but my main career as an English teacher prevented me from really updating my skills. I built websites on the side for friends for cheap, but I knew more could be accomplished and that others wanted the kinds of websites I could build. Teaching still paid the bills, but it got in the way of really expanding my website design and consulting business. I became frustrated with the limited tools I was allowed to use in the classroom and the fact that my own innovations were seen as outside of what the school district wanted.
Passive Ninja was originally used as a short-lived marketing device for Innovative School Funding. The Passive Ninja represented silent, passive fundraising for schools and churches. I also saw how it could represent how I designed websites: quick, quiet, and cutting edge. I saw the flaws in many of the webpages that I'd visit, and I wanted to help others see how easy it can be to have a modern, fast, responsive website that works well on a customer's 60" television or on that new 3" phone.
Passive Ninja uses new technology that is always updated. My websites are simple enough for anyone to use, but they are also powerful enough to expand with a company. As a former teacher, I know that I still have a lot to learn, but I also know that customers want results, and that's what Passive Ninja provides.