Passive Ninja is not going to build a full-fledged shopping cart website for your retail store. Those are very involved projects, and the beauty of the semi-custom site is in the speed of creation. If you really want to sell online, we can talk about that, but a lot of businesses still need a professional website just to bring customers in the door. You do not have to offer any or all of your products, but you need to sell yourself as a provider of those products. Passive Ninja can help you maintain the image you are trying to create for yourself.